Capturing A Culture Change: Motown Through the Lens of Jim Hendin 1968 – 1972
Motown Museum’s new exhibit traces the transformation of Motown’s image during a time of cultural revolution. In the late 1960s, young people rejected outdated values by protesting the Vietnam War, the decline of the environment, and the persistence of in equality. As the Motown Sound entered a new phase of psychedelic soul and underground rock, photographer Jim Hendin captured the spirit of that era on film.
This retrospective exhibit, a first for Motown Museum, illustrates how Hendin’s creative instincts and willingness to experiment resulted in memorable album covers for artists such as the Jackson 5, Rare Earth, Edwin Starr, and Martha Reeves & the Vandellas. From Stevie Wonder’s Signed, Sealed & Delivered to Marvin Gaye’s What’s Going On, see firsthand how the collaborative process unfolded. As co-curator, Hendin reflects on personal memories and invites visitors behind the lens that captured some of Motown’s most iconic images.
Jim Hendin (left) photographing Martha Reeves & the Vandellas (right).