“It brings me real joy, and I am proud and humbled to know, that the inclusive legacy of Motown, and the most talented people who are so near and dear to my heart, will have their stories told in this new Museum.”
Berry Gordy, Founder, Motown Records
The culmination of years of planning, hard work, and generous contributions from dedicated donors, the highly anticipated, multi-phase, $50 million Motown Museum expansion project—the heart of which is called Hitsville NEXT—will grow the museum campus to a 50,000-square-foot world-class entertainment and education tourist destination.
Headquartered in three historic, Motown-era homes on West Grand Boulevard, Hitsville NEXT will be a creative hub for entrepreneurship and education designed to offer impactful, community-focused engagement programs in a state-of-the-art facility.
Once the full expansion is complete, it will feature:
- Dynamic, Interactive Exhibits
- Professional Recording Studio
- An Expanded Retail Experience
- State-of-the-Art Performance Theater
- Smart Classrooms & Meeting Spaces
The new Motown Museum will be designed and built around the current Museum space and cherished Hitsville U.S.A. house. These historic buildings will remain untouched during and after the expansion process.
With new facilities, new programs and new resources coming online, Motown Museum will continue to enhance accessibility, elevate surrounding communities and cement our role as a global leader in providing education and world-class resources for budding artists and entrepreneurs.
From the moment the Motown Museum expansion project was first announced, the response has been overwhelming—and deeply humbling. Our project has received support from celebrities, artists, entrepreneurs and innovators, as well as dignitaries, civic and community leaders.
This expansion would not have been possible without their generosity and sincere commitment to the future vision of this institution—but it’s not finished yet. Make your support felt by making a donation to Motown Museum’s expansion campaign now.Donate to the Expansion