Motown Record Corporation founded by Berry Gordy, Jr., in Detroit, Michigan, in January 1959 became one of the most successful Black-owned businesses and one of the most influential independent record companies in American history. The Get Ready Entrepreneurial Bootcamp virtual workshop is designed to stimulate young artist entrepreneurs by introducing them to the successful business practices that trailblazers like Motown Records founder, Berry Gordy, Jr. modeled. This workshop will kickstart their entrepreneurial journey through opportunities to network and learn from peers, engage in breakout room sessions designed to model life in a start-up, and spend time learning from a master entrepreneur.
Joining us for this Workshop
Jeff Ponders II
For Jeff Ponders II, embracing authenticity and passion are the key to unleashing great performance. As such, he’s spent his career helping others unlock their best performances with creativity, innovation, and infectious energy. Jeff spent 15 years leading strategic initiatives for brands like Leo Burnett, Chevrolet, Walmart, Samsung, and Colgate. In addition to supporting large brands, he is an entrepreneurial leader, with multiple startups under his belt. Today, he leverages his diverse experiences to support early-stage startups as a venture capital investor with Invest Detroit Ventures. Throughout his career, Jeff has remained true to his creative core. A professional saxophonist for more than 25 years, he performs with some of the most notable names in music, and recently authored his first book. Jeff frequently references his jazz training as the secret sauce to his success. As a keynote speaker, Jeff pulls from unique experiences from the boardroom to the bandstand to help organizations perform better. He brings a mix of live performance, real world stories, and practical techniques to help audiences develop their talents, boldly tackle challenges, and collaborate to achieve breakthrough results. Jeff graduated from the Wharton School at the University of Pennsylvania and resides in his hometown Detroit with his wife and children.
- 10:30 AM Introduction
- 10:45 AM Session Topic: Exploring Your Idea & Leveraging Opportunities
- 11:15 AM Breakout Room
- 11:45 AM Session Topic: Finding Resources and Establishing Relationships
- 12:00 PM Breakout Room
- 12:30 PM Featuring special guest, Tina Farris
- 1:00 PM Q&A with Tina Farris
- 2:00 PM Conclusion
6 – 12 grade students.
- Access to a smartphone, tablet, or computer with a webcam
- Speakers or headphones
- An external or internal microphone
- Broadband internet connection
REGISTRATION DEADLINE: MAY 10, 2021
- Space is limited.
- Complete the online registration form and include a most recent school report card.
Our special guest this year is legendary tour manager, and granddaughter of Motown Producer Harvey Fuqua – Tina Farris.
Since being invited to join the touring family of the Legendary Roots Crew back in 1999, Tina hasn’t looked back, amassing a client list that has included some of music’s hottest acts including Chris Rock, Lil Wayne, Queen Latifah, Jill Scott, Maxwell, Nicki Minaj, Solange, Ella Mai and Anderson Paak just to name a few. A quick look at some of the most successful tours in the past six years would reveal that Farris was at the helm of many of them. The force that is Tina Farris managed the highest grossing tour in the history of Hip Hop, Lil’ Wayne’s AMERICA’S MOST WANTED TOUR. The following year, she hit the road with The Black Eyed Peas, guiding the group through 15 countries, 76 cities and 99 sold out shows before 1.3 million attendees, grossing more than $86 million dollars along the way. She rejoined Lil’ Wayne when he and Nicki Minaj headed out on the I AM STILL MUSIC TOUR – then broke from Wayne to build Nicki Minaj’s solo touring career. Following this success, she used her masterful skills to guide the elusive D’Angelo during his critically-acclaimed comeback run in Europe and the United States. In 2018 she led the Chris Rock Total Black Out tour selling 500,000 tickets worldwide. She is also a producer of Queensfest, ESPN Live Nation Women’s, Global Citizen South Africa, and The Roots’ annual GRAMMY Jam (which has amassed a cult-following.) This is a night of who’s who clamoring for a single show ticket and has been heralded as the must-attend event during Grammy week! From Steve Lacy to Solange…Tina leaves no talent untouched. There is none other like Farris. Dave Chappelle’s “Artist Whisperer” is a tour de force and was recently, rightly chosen…as one of Pollstar’s Top Tour Managers of 2019. “I build performances. That’s what I do.”
What’s next? Tina has pivoted into a full-time producer since the onset of Covid-19. Producing for Movement for Black Lives, Blackstar Film Festival, The Roots properties – Blackstream Live! The Roots Picnic, The Road to Roots Picnic, and creative director of Planet Afropunk. She has also recently been excepted to USC’s Peter Stark producing MFA program.
What technology is needed for me to attend?
For the best experience, we recommend access to a computer, smartphone or tablet with a webcam, speakers or headphones, an external or internal microphone and broadband internet connection or cellular data.
What is the cost to participate?
This online program is available at no cost to participate thanks to the generous support of the W.K. Kellogg Foundation.