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Museum Hours

  • Monday: Closed
  • Tuesday: Closed
  • Wednesday: Closed
  • Thursday: 10:00am - 6:00pm
  • Friday: 10:00am - 6:00pm
  • Saturday: 10:00am - 6:00pm
  • Sunday: 10:00am - 6:00pm

We are closed on New Years Day, Memorial Day, Easter Sunday, 4th of July, Labor Day, Thanksgiving Day, Christmas Eve, Christmas Day, and New Years Eve

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Motown Museum is the beating heart of the extraordinary Motown legacy—a destination that brings together people and ideas from different generations, and celebrates the past while simultaneously building a bridge to the future.

About Motown Museum

To ensure our vast collection maintains public visibility, and to keep things fresh for our guests, Motown Museum changes its main gallery exhibit 1-2 times per year. Here is what’s currently showing at our museum.

Current Exhibit

Motown Museum transports you into an era of musical magic. From the second you walk through the door, you’ll be greeted with the voices of Motown and a profound sense of history and significance.

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Hitsville NEXT Programs

Our uniquely curated community programs emphasize education, entrepreneurship and equity—with experiences, mentoring and exposure that nurtures and elevates tomorrow’s history makers. Museum programs cultivate creativity and entrepreneurship in budding talent, allowing great art, big ideas and innovation to flourish.

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Spark Summer Camp
registration Open

Spark Summer Camp

6 – 9 Grade | August 2 - 13

Motown SPARK is a day camp that provides a safe space for middle school aged participants to explore career opportunities available in the music industry and find their artistic talent....

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Ignite Summer Camp
application Open

Ignite Summer Camp

10 - 12 Grade | August 2 - 13

Ignite offers a day program for high school aged singers that will take them on a journey of artistic visioning through collaborative performance opportunities, group lessons and workshops catered to the foundation of artist development....

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Lyric Project
application Open

Lyric Project

Ages 13-18 | July 12 - 16

During this 2-week entirely virtual online workshop, participants will be immersed in the basics of songwriting, music production, and how to communicate powerful emotion....

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Hitsville NEXT Events

From memorable galas and concert performances, to community celebrations and educational programs, we host a range of special events throughout the year.

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Motown MIC: The Spoken Word Grand Finale

April 29, 2021 @ 7pm

Instagram TV, Facebook, and YouTube


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amplify winner

Amplify: The Sound of Detroit Singing Competition

December 4, 2020

Comcast Channel 900

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Private Events

Interested in hosting your own event at Motown?

Facility Rental

Motown Legacy

As an irresistible force of social and cultural change, the legendary Motown portfolio made its mark not just on the music industry, but society at large, with a signature Motown Sound that has become one of the most significant musical accomplishments and stunning success stories of the 20th century.

Discover The Legacy

Like many other African Americans in the early 20th century, Berry Gordy, Sr. and his wife, Bertha Fuller Gordy, came North from Georgia to find a better life for themselves and their family.

Gordy Family

Motown is an extended family of some of the most iconic and influential artists, musicians and songwriters of our time. Brought together by destiny through their love for making music, they found themselves making history.

Motown Artists

The culmination of years of planning, hard work and generous contributions from dedicated donors, the highly anticipated, $50 million Motown Museum expansion project will grow the museum campus to a 50,000-square-foot world-class entertainment and education tourist destination.


Support Motown Museum

When you contribute to the Motown Museum, you become part of a rich musical and cultural legacy. We are a 501(c)(3) not for profit, tax-exempt organization in Detroit.

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Sponsorship Opportunities

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Museum Hours

  • Monday: Closed
  • Tuesday: Closed
  • Wednesday: Closed
  • Thursday: 10:00am - 6:00pm
  • Friday: 10:00am - 6:00pm
  • Saturday: 10:00am - 6:00pm
  • Sunday: 10:00am - 6:00pm
Contact Us
registration Closed

Amplify: The Sound of Detroit Singing Competition

Ages 16+ | October - December

Amplify Program

Program Dates

October - December

Performance Date

December 4

Age Range


Application Deadline

October 19, 2020

Application Fee

No Cost to Compete

Program Details

Detroit birthed one of the greatest success stories and music making machines of all time, Motown Records. Producing some of the most iconic artists, timeless music, and an undeniable sound that continues to influence contemporary music styles, Motown is embedded in our cultural DNA. Amplify aims to put the spotlight on todays’ talent, encouraging vocalists to perform individually or in a group of5 or less, to Amplify the Sound of Detroit.

An open to the public, family-oriented event, AMPLIFY seeks to build on the rich legacy of Motown, celebrate the unique voices of Detroit and the creative synergy of artists past, present, and emerging, and curate authentic experiences for artists to grow and connect.


  • Contestants must be residents of Southeast Michigan
  • Contestants must either be solo acts or a group of 2-5 singers
  • Should a contestant be selected as a finalist, they must be present in Detroit, MI for the filmingof the Grand Finale Event on November 9-10, 2020
  • Contestants must be 16 years or older. Artists under 18 must submit a performance release forminors signed by a parent/legal guardian

Employees of Motown Museum, immediate family of anyone on the judges’ panel,  and any artist(s) who are currently signed to a major label are ineligible to apply

Application Process

Application Deadline: October 19, 2020

There is no entry fee for the audition and competition process. In addition, please be advised that neither Motown Museum, nor their successors and assigns will pay contestants to compete at this event.

Video Submission Requirements

  • At the beginning of the video, please clearly state your full name, your age and your hometown
  • Make sure that your face is clearly visible, with your upper body fairly near the camera and the background simple, uncluttered, and not too bright (e.g., in front of a window)
  • Video file should be saved as Last Name, First Name Program Name (e.g. Smith, Ann-Amplify)
  • Videos should be submitted in standard video format (e.g. MP4, MOV, AVI or WMV files) and should be no more than 24Mb in size through email. If larger than 24Mb in size, please use a shareable cloud storage site such as Dropbox, Google Drive, YouTube to send the video
  • Each video submitted must be performed from beginning to end in one take. No editing is permitted
  • Audio files will not be accepted
  • Recording may be made on any device, as long as it is submitted in the appropriate file format and is a clear picture

If sending through a cloud storage site, please be sure to share with edit access to prevent from needing passwords or any back and forth requesting for access

If using a tablet or mobile device to record your video, you will need to download the video to a computer first in order to submit in the acceptable file format


The Grand Prize-Winning Act will receive:

  • The title of 2020 Motown AMPLIFY: The Sound of Detroit Artist of the Year
  • $2,500 Cash Prize
  • 2 hour session with world-renowned Musical Director Kern Brantley
  • First consideration for the Motown Musician Accelerator program
  • Your performance featured on the Motown Museum website and YouTube Channel
  • Opportunity to perform at various events throughout the year for the Motown Museum and its affiliates

The Second Place Act will receive:

  • $500 cash prize
  • Opportunity to perform at various events throughout the year for the Motown Museum and its affiliates

The Third Place Act will receive:

  • $250 cash prize
  • Opportunity to perform at various events throughout the year for the Motown Museum and its affiliates

Prize Redemption Rules

  • All prizes must be redeemed by the winner(s) within one year (365 days) of the Grand Prize announcement. Failure to redeem within one year will result in forfeiture of any unused portion of the prize(s)
  • The prize cannot be claimed by third parties on behalf of winner(s). Unless the winner(s) is under 18, then a parent/guardian must claim the prize
  • There is no substitution, transfer or cash equivalent for prizes, except at the sole discretion of Motown Museum and its affiliates
  • Each prize is expressly limited to the item(s)/service(s) listed above and does not include taxes, gratuities or any other expenses
  • Payments of all federal, state and local taxes related to the award of the above prize(s) are solely the responsibility of the winner(s). The winner(s) will be required to complete and submit an IRS Form W-9 with the winner’s full Social Security Number or the equivalent for receipt of any prize valued at $600 or more and such winnings will be reported to the IRS. Failure to submit a completed W-9 or equivalent will result in forfeiture of prize.

The Motown Museum staff will not act as representation or management for the winning act. No contract negotiations will be made on the party’s behalf.

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