Photo courtesy of Click On Detroit.
If you are a Detroiter, then you may remember this tune:
Go 4 it, Go 4 it, take a chance and Go 4 It,
Go 4 it, Go 4 it,
What you got to show if you don’t try,
It’s closer than you think,
Take a look, you’re on the brink, it’s there
You can do it if you dare, there is no room for doubt,
Just let it out
Go 4 it, Go 4 it, take a chance and Go 4 it,
Go 4 it, Go 4 it
WDIV is relaunching its Go 4 It campaign, and with it, a singing contest to find the right person to sing the jingle. After hundreds of auditions, Local 4 has selected the final four in their Go 4 It singing competition… and two of those finalists are alums of Hitsville NEXT!
Isis Damil, a gifted singer and songwriter originating from the heart of Detroit, placed third in the 2022 Amplify competition. She dazzles her audiences with her soulful mezzo vocals that effortlessly intertwine with the captivating jazzy R&B tunes that permeate throughout her performances, enchanting fans across Detroit Metro area.
Dion Jackson Jr. from Oak Park was the second place winner in the 2022 Amplify: The Sound of Detroit signing competition. Dion is also a past participant in Hitsville NEXT’s Lyric Project, a program where participants are immersed in the foundations of songwriting, music production, and the art of communicating powerful and authentic emotion.
Isis and Dion competed along with two other contestants live on the Ford Fireworks broadcast on Monday, June 26 at 8 p.m. on Local 4. After a night of spectacular fireworks and over 16,000 votes, Isis Damil was crowned the competition’s winner! Joined by guest host Beth Griffith-Manley, Isis appeared on Live In The D, hosted by Tati Amare, where she talked about her experience in the competition and her musical journey.
“Music kept calling me. And when it’s your calling, you can’t run away from it.” – Isis Damil on her musical background.
You can watch her perform her winning rendition of the tune below courtesy of Click On Detroit | Local 4 | WDIV:
Local 4 Click on Detroit