Contact Us 313.875.2264

2648 West Grand Blvd, Detroit, MI 48208


Group Tours

The Motown Museum welcomes group visits throughout the year. With an unequaled appeal and unmatched authenticity, the Motown Museum offers something for every interest, including entrepreneurs, aspiring singers and musicians, and music lovers of all ages, races and nations. The Motown Museum is the perfect venue to bring school, club and church groups, family reunions, out-of-town conference attendees and conventioneers.

The Motown Experience Tours, led by trained and knowledgeable guides, vividly relate the story of how Motown Records got its start and how now-famous singers rose from obscurity to international acclaim, based on talent, perseverance and a little bit of luck. Visitors view the restored upper flat where Berry Gordy, Jr. lived during Motown’s earliest years. They also visit the legendary and inspiring Studio A, where the Motown Sound was born and flourished.

Contact us today at (313) 875-2264 or for more information and to begin planning your group’s visit. Let us know if members of your group have special needs and we’ll work with you to maximize their comfort. We also invite you to browse the Exhibits for a glimpse of the inspiring and energizing experience that awaits you and your group.

Special Note: Reservations are required for groups of 20 or more guests, and groups of that size or larger that pre-register also qualify for the special discount admission rates listed below. Group tour planners are requested to make reservations at least two weeks prior to their visit. Because summer schedules fill up quickly, book your group tour as early as possible.



Adults:Tuesday – Sunday$13.00
Youth(5-17 years old)$8.00
Seniors:(62 years or older)$8.00

Hours and pricing are subject to change without notice.