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Motown Museum Amplify Application



The Motown Museum team launched its inaugural singing competition titled, AMPLIFY, The Sound of Detroit, in 2018.

“Motown served as a hit-making and artist development factory, and we are so excited to launch the inaugural AMPLIFY competition series, getting back to our roots of singing and recreating that same talent-nurturing that Berry Gordy first created years ago.”

–  Motown Museum Chairwoman and CEO Robin Terry.

Detroit birthed one of the greatest success stories and music making machines of all time, Motown Records. Producing some of most iconic artists, timeless music, and an undeniable sound that continues to influence contemporary musical styles, Motown is embedded in our cultural DNA. Motown Museum AMPLIFY aims to put the spotlight on today’s talent, encouraging vocalists to perform individually or organically form groups to AMPLIFY the Sound of Detroit.

An open to the public, family-oriented event, AMPLIFY seeks to build on the rich legacy of Motown, celebrate the unique voices of Detroit and the creative synergy of artists past, present, and emerging.

“With so much undiscovered talent that exists in Detroit, we have made it a focus over the years to create opportunities, like our IGNITE and SPARK summer camps and Motown Mic: The Spoken Word competition series, to help usher in the next generation of talent and allow artists from all walks of life to showcase their creativity and share it with the community. AMPLIFY will celebrate the sound of Detroit while doing just that.”

-Motown Museum Chairwoman and CEO Robin Terry

Congratulations to this year’s Motown Museum AMPLIFY, The Sound of Detroit Winners Alise & Reign. The duet won the judges, the crowd, and the night singing their own soulful rendition of “Higher Ground” by Stevie Wonder.

Congratulations are also due to our TAMLA Second Place Winner, Terri Schuh and SOUL Third Place Winner, Eccentrik!

Since winning, our contestants have been approached by community members, other performers, and even representatives from America’s Got Talent!

All of the contestants were phenomenal on stage but speaks to the power of our programming more than our ability to secure their amazing talent is – the sense of camaraderie, encouragement and celebration witnessed amongst the contestants.

Through events and programs like these, we are able to curate authentic experiences for artists to grow, connect, and amplify the creative synergy that exists in the City of Detroit.

Thank you to all of the contestants, judges, volunteers, supporters, the AMPLIFY Band and team for a magical experience.

Special thank you to General Motors for sponsoring an event series that is truly dedicated to celebrating Motown past and present.

Stay tuned for AMPLIFY, The Sound of Detroit 2019!