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Ford Motor Company and UAW-Ford Invest $6 Million in Motown Museum Expansion

Posted on: 11-18-2016

Today, Ford and Ford-UAW are announcing a $6 million investment as lead donor in a $50 million expansion of Motown Museum. The museum is the location of the famous Hitsville U.S.A. house and Studio A, where Motown Records changed the music industry forever.

In 1959 Berry Gordy started Motown Records in Detroit. He modeled his business, which became a global hit-making factory, after the Ford Motor Company assembly line.

Today, Ford and UAW-Ford are part of the Motown story again, announcing a $6 million investment as lead donor in a $50 million expansion of Motown Museum. The museum is the location of the famous Hitsville U.S.A. house and Studio A, where Motown Records changed the music industry forever.

“We are thrilled to play a role in the next chapter of a global music icon,” said Joe Hinrichs, president, The Americas, Ford Motor Company, who will hold a leadership position as part of the museum’s expansion efforts. “The enhanced museum will not only upgrade the visitor experience, it also fits with our commitment to investing in the cultural heritage of Detroit and southeast Michigan.”

“It is very gratifying to support the expansion of the Motown Museum, and in doing so, we strengthen an institution that has great historical and cultural significance to our region and the world,” said Jimmy Settles, vice president, UAW. “This partnership also allows us to continue our commitment to the Motown Museum’s surrounding community, which is a community that many Detroit natives treasure.”

As part of the Ford and UAW-Ford investment, the expanded Motown Museum will include:

“Motown and Ford Motor Company have wide and deeply connected roots,” said Robin R. Terry, chairwoman and CEO, Motown Museum. “As two Detroit-born brands, they have had — and continue to have today — a transformative and profound impact on creativity and innovation around the world.

“We are honored by the commitment that Ford Motor Company and UAW-Ford have made toward this exciting expansion,” said Terry. “As the lead donors and committed partners in our vision, their support will help us bring a first class destination to Detroit and the world, and will ensure that this important musical and cultural legacy is preserved and positioned to inspire the next generation of creative and innovative minds.”

The commitment is part of an additional $10 million Ford and Ford Fund, the company’s philanthropic arm, are contributing to Detroit over the next five years. Ford and Ford Fund are already investing $20 million in local educational and community programs for 2016. Investments this year and beyond include:

Over the last 10 years, Ford and Ford Fund have made community investments totaling $161 million in the region.